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Reducing the Risk of Paid Traffic

Many online marketers are afraid of using paid traffic because it can be risky, and you can lose a lot of money using it.

It can be risky, but you are going to pay for traffic one way or another. You see, there is no such thing as free traffic. Sorry to break it to you, but it’s true. Let me explain.

There are two ways to generate traffic:

1. Building organic traffic through social media, or with great content such as a blog. Some will call this type of traffic “free”, but it’s not free because it will take you time to build that traffic, and time is money.

2. Buying traffic. Paid traffic is attractive because it can be had on demand, as long as you have money to spend. But, paid traffic can be risky if you don’t know if your traffic will convert. You can waste a lot of money – quickly.

I’m going to make you an offer later in this post to highly reduce the paid traffic risk for you.

I’m certainly not against free traffic. In fact I suggest you start building online properties, with your own blog and using social media. Since that will take a while, I recommend you also buy traffic so you can start getting results now.

Getting Started with Paid Traffic

paid-online-advertisingFirst decide what paid traffic source you want to try. The most popular paid traffic sources are Facebook ads, Google Adwords, Bing ads and solo ads.

You should always start slow, spending less than $50. For fifty dollars you should be able to get at least 100 hits/views to your lead capture page. Always send paid traffic to a lead capture page, and never directly to an affiliate product.

Now, you need to track and learn from your paid traffic. You need to know if it will convert to leads and, or, sales. You need to know how many people are subscribing to your list. Then you need to track how many initial sales you make off of those subscribers.

I am never satisfied with an optin rate of less than 30% (subscribers/hits).

If the optin-rate to your list is less than 30%, I would test another traffic source. If both traffic sources generate around the same optin-rate then you know your lead funnel page needs some work.

If your optin rate varies dramatically, that could mean one traffic source will convert better for you, or it could mean you are not targeting the right audience for your product. I’m not going to get into targeting in this post because that is a huge topic, too long for a blog post. There are some great courses out there on target marketing that you can learn from.

I often use solo ads for my paid advertising. I’ve had to do that since Facebook canceled my advertising account for violating terms (I still don’t know what I did wrong). Trying to get information from Facebook on a “violation” is a waste of time. All you get from them is generic form emails, with no specifics on your violation.

Sorry for the side rant, I’m just amazed Facebook has become such a giant, when their customer service is awful, well non-existent. They often treat their customers like crap.

Anyway, I have been pleasantly surprised with my experience with solo ads. I think that’s mainly due to the lead funnel opt-in page I’m using. My optin-rate is usually around 35%, which I’m okay with.

With 100 clicks that gives me around 35 subscribers. You’ll often read that each subscriber on your list it worth $1. I’m not sure how accurate that number is today, but we’ll go with it.

Knowing I gained $35 worth of subscribers from the ad spend, I can calculate if I broken even, lost money, or made a profit.

If I spent $35 or less, that is great because I should at least break even with these subscribers, even if they didn’t take advantage of my initial offer. Those purchasing my initial product after subscribing is all profit – nice!

If I lost money because I gained 35 subscribers, but spent $50 to get them, that doesn’t look so good. Yet, if I make at least $15 with my initial funnel sale, then I at least break even.

I hope I didn’t lose you with these numbers, but I’m trying to make a point – getting your sales funnel to convert well, AND knowing your metrics, is the holy grail of online marketing.free-traffic

If you know that every lead will make you $1 on average, then you also know you can spend up to 99 cents per lead and you’ll make money.

If your leads are making you $1 and you can buy those leads for fifty cents, then go ahead and melt every credit card you’ve got, because you’re about to make some serious money.

It is a numbers game. Know your numbers, improve your numbers, closely track everything and you’ll never worry about traffic ever again.

I’ve been doing that tracking for a while now, and it has helped me.

My tracking helped me learn that my funnel converts consistently at around 35%. Of those 35 subscribers out of a hundred, about 7% make the purchase of the $49 product I promote. I make 100% of that initial purchase.

I know 7% doesn’t sound like much, but that is two sales at $49 each for a total of $98. That is a pretty good profit, if I have a $50 ad spend. In addition, I get paid 30% every month as long as my customer continues to use the product I promote. This product is unique, and is in the best evergreen niche 🙂

Now, creating a high converting funnel is not easy, and it can take spending a lot or money to get it to the point that it does convert well. You need to understand what makes a great funnel, from the lead capture page to the product offer page. You need to track how many people signup to your list, and how many people purchase your product.

You need to craft follow up emails to send to those that didn’t initially purchase your product.

I know you’re thinking “Uugh, that sounds like so much work”. You’re right it is a lot of work.

But, you don’t have to do all that work, or take the risk of losing money on a losing funnel! You can copy the funnel I’m using that has been built, tested, and tweaked. It has proven to work.

When you join my affiliate team, I will provide you with the lead capture page and the email follow-ups. The great thing is, all of this can be copied into your account. What account is that? The account of the product we are promoting. So you’re promoting the program, while actually using the product 🙂

I will also provide you with the resources I use for solo ads, if that’s the direction you want to go.

Now, I want you to understand, that I can’t guarantee you will see the results I have had. You may pick traffic sources that aren’t good, you may not complete the system setup that requires a little bit of work.

In fact I know that some will say “yes” to joining me, but will never complete the setup. Some will say “this doesn’t work” without driving any traffic to their funnel.

Some will be excited to get started and then will be distracted by the next “great thing” that comes along.internet-marketing-focus

I know, because I have done those things. It wasn’t until I got focused on one thing, found the right product, and understood the numbers that I started to see success.

Come join me, and be serious about focusing on this recurring affiliate program, and make it work.

Stop chasing every new thing that comes along and start working on something that I know works.

You don’t need to be afraid of paying for traffic when you know your numbers, and you can reduce your risk of using paid traffic.

Mike

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