I came across an article on the top 10 best email tips. Most of the tips were pretty standard, but there were a couple that go against conventional thought. I thought you might get value from these tips.
1. How do you make more sales from your email list? The answer is so diabolically simple, most marketers poo-poo it and look for a harder answer.
If you want to connect more with your list, get them to open more of your emails and click more of your links…
…and if you want them to BUY your stuff, here’s what you do:
Email them once a day, every day.
They need to hear from you once a day or they’re going to forget who you are.
True, they won’t open every email, but that’s okay. As long as they’re opening some of them, then you’re doing your job.
Did you know that emailers who email once per week or even once per month tend to get more spam complaints than those who email every day?
That’s because their readers have forgotten who they are or how they got on their list.
The more your readers hear from you, the more chances they have to get to know you, like you and feel like they are part of your tribe.
And yes, there will be some sorting. As people get to know you better, some of them won’t like you or what you say. They’ll unsubscribe. And that’s okay.
You only want to talk to YOUR tribe. Just remember to email them every day. I’ve seen marketer’s sales double and triple simply by sending out more emails.
2. This may or may not work for your list, but…
It can be effective for most marketers.
If you’re not getting the open rates you seek, try using a negative headline.
For example, instead of…
You’re going to love this product
This works amazing and even does the dishes
Having an awesome day, here’s why
Try something more like these:
You’re going to hate this product, here why…
This SEO product sucks (it won’t even do the dishes)
She was having a REALLY bad day (and then it got worse)
Of course, they’re going to ‘hate the product’ because it does a lot of the work for them, and now they have nothing to do.
The SEO product sucks because ‘it said it does EVERYTHING,’ but all it does it get your site to Page 1 of Google.
And she’s having a really bad day, and it’s not even her fault, because… (You fill in the blank.)
Try using a negative headline of your choosing in 10% of your emails, and then compare open rates and clickthrough rates.
You might get some very positive results.
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